Five essentials of a Korean press release
The quality of any AI press release output is decided by how well the input is structured. Korean desk editors make the first publish-or-reject call against five fixed elements — make sure every prompt fills them. (1) 5W1H — who, when, where, what, why and how must all fit inside the 200-character lead. (2) Quantitative metrics — concrete numbers (revenue, users, growth) build trust faster than adjectives like "first" or "best". (3) An executive quote — a single sentence from the CEO or product lead signals perspective rather than promotion. (4) A differentiation paragraph — one tight paragraph on what is different from the competition. (5) About and contact — a separate About block and a press contact line at the bottom keep your release from being filtered as an unverified newcomer. Every prompt below forces all five elements into the input.
10 situational prompts
The prompts work with both ChatGPT and Claude. Fill in the values inside the {} braces and the model returns a complete Korean standard release (headline / subheading / lead / body / About / contact).
1) Product launch
You are an editor specialised in Korean press releases. Using the inputs below, write a release in the Korean standard layout (headline ≤35 chars / subheading ≤60 / lead ≤200 chars / body ~1,200 chars / About / Press contact).
- Company: {company}
- Product: {product}
- Launch date: {YYYY-MM-DD}
- 3 core features: {f1, f2, f3}
- Differentiator (with numeric metric): {metric}
- Executive quote: {name, title, one sentence}
- Price / distribution: {price, channel}2) Executive appointment
Write an executive appointment release in the Korean standard layout.
- Company: {company}
- New executive: {name, new title}
- 3-line career summary: {experience}
- Scope of responsibility: {scope}
- CEO quote: {one sentence}
- Effective date: {YYYY-MM-DD}3) M&A / investment
Write an M&A or funding announcement following Korean financial reporting conventions — factual, no overstatement.
- Announcing party: {company}
- Counterparty: {party}
- Deal type: acquisition / merger / investment
- Disclosable deal size: {amount}
- 3 synergies: {list}
- Quotes from both sides: {quotes}4) Event / campaign
Write a pre-event press release.
- Event name: {event}
- Date & venue: {date, venue}
- Audience & expected size: {audience, capacity}
- 3 programme highlights: {programme}
- Registration link: {method, URL}
- Host / organiser / sponsor: {orgs}5) Quarterly earnings
Write a quarterly earnings release. Use precise accounting terms and state comparison periods (YoY/QoQ).
- Company & quarter: {company, YYYY Qx}
- Revenue / operating profit / net income (YoY %): {numbers}
- Segment revenue mix: {segments, share}
- 3 growth drivers: {drivers}
- Outlook paragraph: {outlook}
- CFO quote: {one sentence}6) CSR / ESG
Write a CSR / ESG release. Quantify outcomes and include a paragraph from the beneficiary perspective.
- Company & programme: {company, programme}
- Period & scale: {period, scale}
- Quantitative outcomes (beneficiaries, donation): {metrics}
- Partner organisations: {partners}
- One-sentence quotes from executive and beneficiary: {quotes}7) Partnership
Write a strategic partnership release.
- Companies and relationship: {A, B, partnership type}
- 3 collaboration areas: {areas}
- Expected impact (numeric where possible): {impact}
- First joint deliverable and timing: {deliverable, schedule}
- Quotes from both sides: {quotes}8) Award announcement
Write an award announcement release. Include the awarding body's credentials and the evaluation criteria.
- Company & award category: {company, category}
- Awarding body & ceremony info: {body, date}
- Reason / criteria: {criteria}
- Related company metrics: {metrics}
- Leadership statement: {quote}9) Research / report
Write a research report release. Surface three key numbers in the lead paragraph.
- Publisher & report title: {company, report}
- Methodology, sample, period: {method, N, period}
- 3 key findings with numbers: {findings}
- Implications paragraph: {implications}
- Report download URL: {URL}10) Conference / session
Write a release for a conference talk or session participation.
- Conference, date, venue: {event, date, venue}
- Speaker and session title: {speaker, title, session}
- 3 talk highlights: {bullets}
- Target audience: {audience}
- Registration URL: {URL}Korean press release standard format
| Section | Recommended length | Key check |
|---|---|---|
| Headline | ≤ 35 chars | Brand + core fact |
| Subheading | ≤ 60 chars | One quantitative metric |
| Lead | 200 chars | 5W1H satisfied |
| Body | 1,200–1,800 chars | 3–5 paragraphs, ≥1 quote |
| About | 100–150 chars | Founded, business, URL |
| Press contact | 3 lines | Name, email, phone |
An AI-generated draft still needs a human review pass. Numbers, executive titles and the English transliteration of the company name in particular must be verified character-by-character — a single mistake erodes outlet trust. BlinkHub's AI press release generator surfaces that review step on the same screen and pushes the approved release to all 40 Korean outlets automatically.