Press Release Distribution Across Asia
Country-by-country guides for distributing a press release in Asia in 2026. Top outlets, indicative pricing, and the practical considerations foreign brands face when entering each market.
South Korea
Naver/Daum portal-driven distribution. Yonhap, Chosun, JoongAng + sector media. Standard package ~₩300k–₩2M.
Japan
PR TIMES, Atpress dominate (~70% market share). Nikkei + Yahoo News portal pickup. ¥30,000–¥80,000 per release.
Vietnam
VnExpress, Dan Tri lead online news. Government-licensed media required. $300–$1,500 per distribution.
Indonesia
Detik.com #1 portal (~25% reach). Kompas, Liputan6, Antara. Strong social referral via WhatsApp. $200–$1,200 per release.
Thailand
Thairath, Khaosod, Sanook lead. LINE Today portal critical. Bilingual EN/TH releases recommended. ฿8,000–฿35,000 per distribution.
Why country-specific guides?
Press release distribution in Asia is not a single market. Each country has its own dominant portals (Naver in Korea, Yahoo in Japan, Detik in Indonesia), regulatory environment (government licensing in Vietnam), and pricing norms. A release that works in Korea will not reach the right outlets in Thailand. These guides help global PR teams pick the right distribution path country by country.